Run, Play, Relax …repeat
Q & A with Hayley from American Dog
The American Dog mission is to bring USA-made dog products to the market. Our items are hand-produced by people who still believe in the American Dream – a dream that keeps Americans working and keeps money in the United States, stimulating our own economy.
What type of products do you sell?
We sell a variety of dog toys that are produced in the United States (Colorado to be exact!). We have several collections to choose from:
Our “Classic line” include toys made from a material called 1000 Denier Nylon. This fabric is widely popular in tactical products that are being used on the battlefield today and is known for its durability under extreme conditions. The toys come in many fun shapes/sizes, and they float and squeak!
Our “Hybrid line” are adorable critters that are digitally sublimated with permanent non-toxic ink. The backside of each toy is a soft but durable fleece. Some of these toys have both a fluffy stuffing and a squeaker. Some make a crunchy sound that dogs love. And they all float! These toys are good for tossing, tugging, and snuggling!
Our “Armor line" is made from a 1680 Denier Nylon Ballistic material that is extremely durable. This fabric is well known for its abrasion resistance because of its higher thread count. They are made for tossing, tugging, dragging, and over-all rough play. These are squeaker and stuffing free, and also float. They make a crunchy sound that dogs love!
What is your most unique or signature product(s)?
Of course we love all the toys in every collection, but our biggest seller is definitely the Big Red Lips! This hilarious toy has a strategically placed squeaker in the bite pad so that when the dogs holds the toy up, it looks like the dogs lips! Who are we kidding? This toys is really for the humans!
What purpose does your product line serve?
Our dog toys are for all types of dogs – small, medium or large and all breeds. Dogs love attention so we encourage our customers to interactively play with their dogs. Toys are not intended to “baby-sit” a dog – they are for tugging, tossing and fetching!
Who needs this product?
All dogs and their humans!
What is the best way to display your products in a retail store?
We have displays available for pre-order. Please allow 4-6 weeks for lead time.
Does your company do anything in particular to help independent brick and mortar stores compete with e-commerce?
We want to support our independent retailers in every way possible. In an effort to do that we follow map pricing, offer a free display with a minimum purchase requirement and support our retailers with excellent customer service.
What cross-selling advice do you have for a dealer?
We always start by asking what kind of dog they own. Are they a coveter of toys, an aggressive chewer, a fetcher, etc? With that information we can steer them into the collection that suits them best. We take every opportunity to remind folks that these are interactive toys and we want people to play with their dogs. No toy makes for a good babysitter!
Are there any other value-added services you offer that you would like dealers to know about?
We have an unprecedented warranty policy for ALL American Dog customers. We recognize that some dogs “covet” their toys while others like to “kill” their toys! American Dog offers a 10 day “shred” policy. If a toy is destroyed within 10 days of purchase, we will replace that toy (one time), no questions asked. And the best part? We keep you, the Retailer, out of the equation! A customer simply goes onto our website and fills out a warranty form along and a new toy will be shipped immediately. We also send a sweet note to your customer encouraging them to PLAY with their dog. When play-time is over, you simply take the toy away. Toys last much longer!
Additionally, American Dog knows there are many dogs in shelters and rescues across the world so we initiated “Gracie’s Giveback.” Gracie is our amazing dog who inspired us to start American Dog. Each quarter we donate a portion of our profits to a shelter or rescue in the United States. We hand pick these amazing organizations or you can nominate one for us to reach out to for our contribution!
For more information on our Giveback, or to apply, please go to our website www.loveamericandog.com