Sentry | Vendor Spotlight

Stop That! Banner

When pets have stress-related behavior problems, it’s hard to remember how lovable, loyal and entertaining they can be!  But, it doesn’t have to be this way!

Q:  What type of products do you sell? 

A: SENTRY® behavior products are designed to enrich the human-animal bond by helping pet owners manage stress-related issues that their pets encounter on a daily basis.  SENTRY has safe, convenient and scientifically proven solutions that help solve some of the toughest behavior problems our pets live with.  From anxiety-driven issues like thunderstorms and fireworks to bad behavior such as inappropriate marking and aggression, SENTRY has the behavior solutions that will  help manage, minimize, and eliminate unwanted behavior issues


Q: What is your most unique or signature product(s)?  

A: Our flagship product is SENTRY Stop That! Behavior Correction Spray.  This is behavior correcting spray that’s patented hissing sound, combined with a pheromone,  immediately stops bad behavior.


Q: What purpose does it serve?  

A: SENTRY Stop That! Behavior Correction Spray is designed to immediately stop bad behavior.  When used at the time bad behavior is exhibited, the hissing sound emitted from the canister in conjunction with the pheromone helps owners refocus the dog’s concentration so the pet owner can adjust the pet in the situation.  This product consistently receives positive reviews.


Q:  Who needs this product?  

A: Anxiety is not just limited to older pets.  Dogs and cats of all ages can experience behavior-related issues.  It’s important to note that not all pets have anxiety about the same events, so it’s also best to work with a trainer to determine what triggers may set off your pet.


Q: What is the best way to display your products in a retail store? 

A: Display behavior products within the healthcare set with educational, product benefit signage. This will help consumers determine which product fits their pet’s needs if a store associate is not able to be located.  


Q: Does your company do anything in particular to help independent brick and mortar stores compete with e-commerce? 

A: MAPP pricing.


Q:  What cross-selling advice do you have for a dealer? 

A: If you see a customer purchasing a SENTRY Calming Collar, the retail associate should them if they take their pet for rides in your car, if so, show the customer SENTRY Calming Spray.


Q: Are there any other products you offer that you would like dealers to know about? 

A: Sentry also provides a wide range of products including Flea & Tick medication to de-wormers