Vendor Spotlight:Pioneer Pet Products / Smart Cat / Sticky Paws
Always the Pioneer...
In the late 1990’s Betsy Lipscomb, a cat behaviorist, cat lover and founder of SmartCat® understood that people surrendered their cats to shelters because they didn’t know how to change unwanted behaviors. Betsy began gathering wooden fence posts from her farm in Wisconsin. She wrapped them in sisal rope and mounted them on sturdy wood bases. Her sole purpose of making these posts was to send them to pet parents who needed help with scratching behaviors. Betsy decided that she wanted to start a company whose sole mission was to enhance our pets’ quality of life, by providing for their behavioral needs. We are no longer a farmhouse operation, the mission however, has never changed – to provide superior products that will improve the quality of life for pets and their owners.
Q&A with Shannon Supanich, Marketing Manager of Pioneer Pet Products, LLC.
Q: What type of products do you sell?
A: Premium Quality All Natural and Light Weight Clumping Cat Litter. Superior quality dog and cat Hard Goods. This includes: Fountains, Feeders, Toys, Scratching, beds and behavior.
Q: What is your most unique or signature products?
A: Smart Cat All Natural and Light Weight Clumping Cat Litters Pioneer Pet, Smart Cat and Sticky Paws brand water fountains, litter boxes, cat scratching posts, cat toys, feeding bowls, Sticky Paws furniture protection strips and kitty grass gardens. I would say top 4: Ultimate Scratching Post, Big Max & Raindrop SS Fountains and the litters.
Q: What purpose does it serve?
A: Smart Cat All Natural and Light Weight Cat Litters offer a "light weight", healthier, hard clumping and dust free solution to cat litter.Our All Natural Litter is made 100% from grass and is non-GMO.
Pioneer Pet, Smart Cat and Sticky Paws Hard Goods offer improved "life-style" for cats and dogs. The goal is to never take away natural instinct of the animals, but instead create harmony between home owners and their pets.
Q: Who needs this product?
A: Consumers that demand the best quality cat litters and hard goods for their pets. Anyone who wants to create a peaceful living environment, while acting on animals natural instincts.
Q: What is the best way to display your products in a retail store?
A: Display Smart Cat All Natural and Light Weight cat litters in the cat litter section, as well as end-aisle and in-aisle displays.
Display hard goods in the water fountain, toy, scratching, litter box, pet bowl and kitty grass products section, as well as end-aisle and in-aisle displays.
We also offer some small table top POP displays, posters, brochures and shelf talkers for some of our products.
Q: Does your company do anything in particular to help independent brick and mortar stores
compete with e-commerce and mass market retail?
A: Smart Cat All Natural Clumping Cat Litters and hard goods distributors and their retail dealers receive best pricing, monthly promotions, coop advertising, free product samples and other merchandising and promotional programs to assure a competitive position in the marketplace. Smart Cat, Pioneer Pet and Sticky Paws products are not available to mass and grocery retail outlets.
Q: What cross-selling advice do you have for a dealer?
A: For instance, if you see a customer purchasing cat litter the retail associate should ask "Would you be interested in trying a SmartCat Litter Mat to go with the SmartCat Litter you are purchasing? This will help reduce tracking and is super easy to clean."
Q: Are there any other value-added services you offer that you would like dealers to know about?
A: We always have live customer service help during 9:00am-4:00pm. We offer marketing materials, and a marketing personnel to always help with any questions.